My Weekend, From Swag to Soup

My sister and I spent this past weekend with 4,500 fellow bloggers at the BlogHer Conference. The premise of our video was confirmed: we’re definitely a crazy bunch. The conference was as helpful and productive as I had hoped, but there were also a few surprises.

1. SWAG. So much swag (free stuff). And Jodie is the swag master. She moved through the expo center with admirable focus. She filled bag after bag with so much stuff that she starting referring to it as “shopping.” As in… this session is kind of boring, let’s go shopping. And so I followed her through the booths as she told vendors just what she thought. Have you ever tried Natural Bliss Coffee Mate, they asked. I have and I don’t like it, she told them. And then she took their coupons, chapstick, and samples. Then, we headed to the “drugstore” where we were handed full-sized bottles of Robitussin, Advil, Centrum, more Chapstick, Lysol Spray. Nail polish, fake eyelashes, charm bracelets, vibrators (I’m just reporting the facts here!) The list goes on and on and our bags got fuller and fuller. Thank you, Jodie, for teaching me the determination required for swag shopping. (See LTM today for a pic of me with a little swag of my own.)

2. I can be a bit of a coward. I got shy, nervous, embarrassed. My heart raced when I asked a question in front of a large group. I got totally awkward when super nice fellow bloggers asked if they can take a picture of my outfit. I froze when I was face-to-face with some of my favorite bloggers. Luckily, after a good pep-talk from my sister, I got my social butt into gear and interacted like a normal human being. It also helped when a mommy blogger, at my 8-person publishing roundtable, started breastfeeding her baby in front of all of us. Yes, it shocked me but really I envied her ability to just be herself.

3. Martha Stewart & Katie Couric are equally inspiring. I loved hearing both these incredibly bright, yet down-to-earth women speak. My favorite line from Martha: When asked what she’s terrible at, she said I’m only terrible at the things I haven’t tried. And with a laugh, if I tried them, I’d be great at them, of course. My favorite line from Katie Couric: I start every day on Weight Watchers, and I end every day off Weight Watchers. Can’t wait to see her talk show starting this fall on ABC.

4. Even when you are really busy and tired, it feels nice to make a home-cooked meal for your hubby and sister…. 

Fresh Corn Soup Topped with Roasted Corn Guacamole Epicurious | May 2009

Yield: Serves 4 to 6

Roasted Corn Guacamole

  • Kernels from 3 ears fresh corn, or 2 cups frozen corn, defrosted
  • 1 tablespoon olive oil
  • Salt and black pepper
  • 1 tablespoon finely chopped red onion
  • 2 tablespoons fresh cilantro, finely chopped
  • 1 lime, finely grated zest and juice
  • 1 jalapeño, stemmed and seeded, finely chopped
  • 1 avocado, pitted and chopped


  • Kernels from 5 ears fresh corn, or 3 cups frozen corn, defrosted
  • 2 tablespoons olive oil
  • 1 clove garlic, crushed
  • 1/2 red onion, chopped
  • 1 jalapeño, stemmed and chopped
  • Salt and black pepper
  • 1 1/2 cups broth
  • Cilantro sprigs, to garnish

Roast the Corn for the Guacamole
Preheat the oven to 450°F. Prepare a baking sheet by lining it with parchment paper or aluminum foil.
Put the corn kernels on the baking sheet and toss with the oil, 1/4 teaspoon salt, and black pepper to taste. Spread the corn out evenly on the baking sheet and roast for 20 minutes, until the corn turns a golden brown. It may seem that you have left the corn in the oven for too long, but you want the corn to caramelize and get a little crunchy. Remove the corn from the oven and set aside.

Prepare the Corn for the Soup
Put the kernels (fresh or frozen and defrosted) in a blender.
Combine the oil and the garlic in a soup pot over medium heat. Add the onion and jalapeño. Season with salt and pepper and sauté until the vegetables are soft and translucent, about 6 minutes. Transfer the vegetables to the blender and puree until smooth. (You may need to pulse or stir the corn mixture in order to achieve a smooth consistency, but do not add any more liquid.)

Simmer the Soup
Pour the corn puree into the soup pot and place over medium heat. Stir constantly for a few minutes, until the soup begins to thicken. Slowly whisk or stir in the broth. Bring to a boil, decrease the heat to a simmer, cover, and cook for 15 minutes.

Finish the Roasted Corn Guacamole
In a bowl, combine the roasted corn, red onion, cilantro, lime zest and juice, and jalapeño. Gently stir in the avocado. Season with salt and pepper.

Serve and Garnish
Ladle the soup into soup bowls. Place a generous spoonful of the guacamole in the center of each bowl. Garnish with a small sprig of cilantro placed in the center of each.

Related Posts Plugin for WordPress, Blogger...


  1. This guac sound yummy delicious and totally going to make it. Thanks for this and nice meeting you at the conference!

  2. The soup sounds great. Loved the swag shopping story haha!

  3. loveumadly says:

    It was quite a scene. Drooling over the cookies on your blog, Amanda!

  4. I love sweet corn chowder and this soup look amazing!

  5. I made this for lunch (got here from the kitchn) and it was fabulous! Added a splash of lime juice at the end. Thanks for the recipe!

  6. Hello there! Do you know if they make any plugins
    to assist with Search Engine Optimization? I’m trying to get my blog to rank for some
    targeted keywords but I’m not seeing very good results.
    If you know of any please share. Appreciate it!

  7. This information is worth everyone’s attention. Where
    can I find out more?


  1. most bloggers want to find free pictures

    for their blogs. if you’re making money from your blog, you may have a budget to spend on images to add to your posts, but even then – there’s no need.eye catching, bold, relevant and entertaining images add value and interest

  2. having the right education. some people never

    go to university and have a natural gift for writing. others make it through university earning a degree in journalism or english and while they have the technical skills, they don’t have the natural skills to tell the story. so do

  3. on your site people will simply leave

    and that’s why internal links can be so very useful.about memany new blog owners overlook the importance of an about me page. be loud and proud! post a photo of yourself and tell people why you’re building your blog, your experience

  4. approaches to make money online. if you’re

    beginning your first blog, you’re facing many selections about how to set up your blog post, including choosing your blogging service. a blogging service could be the software that will help you turn your writing in to a website that can

  5. with everything in its ‘right’ place. you

    don’t need to write a phd thesis unless your subject matter is for other academics and some of the same rules for writing a good blog post will still apply.write your blog for your audience:first and foremost has to be content

  6. hosting site for your blog, you could

    have guaranteed clientele. you have higher chances of building high traffic and accumulate clicks that result to actual purchase. the question still begs though – which blog host out there could be beneficial?first of all, not all online marketers are…

  7. is $50 for 50 articles. they must

    be original and will check each article with copyscape.” be specific, use bullet points, state exactly what you want, how many paragraphs, how many words per article, are they “how to “, informative or both.using an outsourcing platform will give yo…

  8. blog?do you want to increase the number

    of visitors reading your content?there are thousands of abandoned blogs on the net because they didn’t receive enough traffic to make them profitable or the owners simply lost interest. in order to create and sustain a blog you must be passionate

  9. brain to squeeze out more words from

    it for you to write. get in touch with your inner shakespeare and grab a pen.there is only so much you can do with writing but it also has its limits. for you to get better, you will have to pick

  10. on to you here.successful blogging at heart

    is not just about performing a certain set of actions which lead to a certain set of results. well – it is, but it’s not quite as simple as that.becoming a successful blogger requires blogger’s alchemy…alchemy is the ancient art/science of

  11. continue says:

    blogging gold mine’s moneymaking potential. nevertheless, the

    criticism comes mostly from people still waiting to strike it big in blogging. these guys aren’t giving the whole blogging industry picture. looking at the beliefs and habits of flourishing bloggers. you’ll find that there’s truth to succeeding and…

  12. to the visitor.make clear what you want

    to say to the reader so they can easily access the key areas that you want them to read. this will link better to your call to action where you will be offering more great free content if they have enjoyed

  13. readers to extract the messages at a

    quick look.sometimes proper images can really be self explanatory. using the right images can take your blog to another level since your readers will have an easy time going through your posts, hence encourage them to participate more in your blog.neve…

  14. simple and easy to follow. once you

    have finished signing up it would take you to an add blog page.there is where you will put all of your information about your this is very important to remember that you want to attract subscribers to your blog.the first

  15. a blog site, you should be able

    to have a very good societal image even if it is just a virtual reality you are working with. leaving quality comments on other blogs also help you increase traffic on your blog. join a discussion board forum related to your

  16. in extra cash. it has a lot

    of potential and the amount of cash you can earn from blogging will vary greatly. it depends on how much time and effort you put into it. one reason that blogging for profit is becoming so popular is because there are

  17. money to be able to outsource.another major

    part of becoming a six figure blogger is the fact that they probably had a unique idea, and created blogs that had little competition. with little competition and high search engine rankings, a blogger can easily have success and earn a

  18. blog looks at all like what you

    have in mind then wordpress is not for you.but on the other hand, if you want to have a site that you can set up very quickly, that’s very easy to rearrange, to add content to, to put with audio and

  19. business blog.why does the business need blogging?

    first of all, blogging is a low-cost way to having a website. blog software is much easier to use compared to a website. therefore, for small business owners, they do not have to learn the complicating web codes or the budget

  20. a hundred page essay that is badly

    written. write what you would read, if you only write a blog to make money then you won’t go far you will give up before you start making some real money.1. to write good content you need to have patience and

  21. thanks for sharing an informative article. it

    is very useful for me. i wanted to thank you for this excellent read!! i definitely loved every little bit of it.cheers for the info!!!! & this is the perfect blog for anyone who wants to know about this topic. you

  22. directly to the reader. what i like

    to do is jot down my keywords and write down “what kind of person would type in these keywords.”for example: the keywords for this article are “tips for writing blogs.” what kind of person would type that in?- someone who has

  23. of their company and the client who

    must make the final marketing decisions.experienced copywriters continue to stick by the claim that winning copy should outline the major benefits and unique selling propositions in such a way as to make products and services seem utterly irresistible.…

  24. over here says:

    your own products by using your blog.

    it can help draw in customers or clients and you have the potential to grow, as more people learn about the services you provide. you can pick two or three of the ways to earn cash writing blogs above and give

  25. social bookmarking sites are a treasure house

    of target traffic.article marketing is a powerful toolarticle marketing is an effective way of bringing in target traffic. submitting well written articles, containing links to your blogs, to various article directories divert interested readers to you…

  26. a single word for people to read

    (well not necessarily all of it, but you could do all those things before writing your first post).and then once you are up and running you actually have to create content that people want to read, not once or twice but

  27. your keywords more than twice for every

    100 words. no matter how good your website/blog looks no-one’s gonna stay on the page for long or come back if the content is up to scratch, the best way to write content is to remember that quality beats quantity, a

  28. buy this? the same thing you have

    to illustrate in your personal with your reader and explain specifically for which he/she is looking. write your article like you are talking to the reader. make use of words like “you”, “they” etc. while writing. this will make the

  29. bloggers often incorporate photos, jokes, quotes,

    videos, infographics and other items of interest and make the whole thing fun! the more you write, the better you’ll get at it, so give it a go. make sure you stick to google’s webmaster guidelines so that you don’t end

  30. article too long as it will bore

    the readers and you will not include the main details. ten detailed lenses are better than fifty short un-informing lenses, you can also come back to a lens to keep it up- to- date with fresh information. a good length is

  31. many of the top results, not all

    but many, had the keyword as part of their domain which leads me to think keyword based domains are important. another important element when registering your domain is to try and have the extension as, however numerous sites get away

  32. to your blog.create some social media profiles

    that will connect you to a network of other users. if people check out your profile on a regular basis, this could generate interest. twitter especially, has great potential for blog promotion, as you can gather thousands of followers who form

  33. You should check this out…

    Here are some entirely unrelated websites to ours, nonetheless, just take a moment to visit …

  34. Websites we think you should visit…

    Sites of interest we have a link to…

  35. Read was interesting, stay in touch….

    Well written!

  36. ccn2785xdnwdc5bwedsj4wsndb

    […]check beneath, are some completely unrelated internet sites to ours, on the other hand, they’re most trustworthy sources that we use[…]

  37. 3nvb54wnxd5cbvbecnv5ev75bc

    […]the time to read or take a look at the subject material or web-sites we have linked to below the[…]

Speak Your Mind